Smirnoff
Turn up the taste
Agency: Oliver/More
Responsibilities: Design + Animation
Insights: The campaign line; "Turn up the taste" was provided along with a few visual elements. The ask was to find colours that could make each flavour pop and adapt the the assets into a set of social media polls, statics, carousels and videos. The rollout was accross the following markets; DE
Here are a few Instagram story animations. Bit of 3D work went in here to blow up the raspberry and to transition to that icy texture, then composed it in After Effects.